Get started with promotions. How promote app?
Now the major problem with Android and iOS developers are they are techies and not a marketer. In order to promote app and to find the people to talk about their product is not a piece of cake. I always recommend app developer to create a landing page for your app. You need an online presence for your app. Yes, your app will be listed in the store but it’s always a good idea to have a custom landing page for your app. Take care of branding and on your page, add a section for screenshots and videos, which will help other bloggers and users to understand about your app.
You’ll need both app screenshots as well as lifestyle pictures in your PR kit. The best way to get a lot of installs is using paid medium such as Facebook ads. Facebook offers advertising for app ( Android & iOS), and you can target users based on various factors such as age, location, mobile OS and many more. Because of their broad audiences and ability to segment, Facebook and Instagram are very effective advertisement platforms for mobile apps.
But before you submit your app to the market, keep in mind that the application has to be fully complete and should have a good interface. Google play store is the most popular, but there are many others such as Amazon app store, which is good too. The best method to market your app from my experience is through content and reviews. There are few review sites that offer paid reviews. Make a couple of YouTube videos showing how the app can be useful to people or entertain them. Try to make the video using a better clarity and understanding which is also worth sharing. Clear’s and short promo video is a great example of how simple it should be to get across just enough information to entice a download.
Social media are important, or the most important
Crappy icons blow your app to the bottom and will indicate an unfinished or poorly made app. Optimize and beautify your icons. Social media can be useful sometimes. Submit your app to social media like Stumble upon and Reddit. Organic promotion on social media comes in the simple form of having a presence; e.g. a Facebook page, and Twitter and Instagram profiles. Create accounts and start following people within your target audience and industry. If you have developed a paid app, it’s always a wise idea to keep a budget for advertising too. Create a landing page for your app and put advertisement banner on popular Android blogs.
There are always tips and tricks
Media and influencer mentions go a long way in terms of creating buzz and credibility. Host a small launch party and invite the local media and tech industry. Have a brief initial conversation with the people at the event and then hand them the business card. More you promote your content, the easier and faster the process becomes. If your customers take the time to write out a review, no matter how long, you should take the time to answer back to them. Also add your app download links or a link to your app landing page to your email signature as a really easy way to drive downloads over time simply by sending the emails you normally send. A promo code which are keys giving anyone who has them access to download the app for free. If your app is free, you do not need to worry about this.
Official app store is a God
Did you find it easy? If “No” then you must focus on adding relevant keywords in the app title and app description. If the answer is negative then you have to understand how to design a compelling app icon. After that, take a look at the app title and make sure that it is shorter than 30 characters but it still represents the apps core function or your brand. Make It consistent with your app to make remembering it easy. An image that catches their attention will be a different pattern than others that can be found in the infinite list of applications similar to the one you have. You can add some borders to ensure a great appearance in every environment.When visitors get to your page from campaigns or via organic search, a couple of seconds is usually an average time lag separating lookers and buyers. The choice of graphics directly impacts conversion and ultimately your bottom line.
Some statistics about downloading apps:
- browsing through the official store – 63%
- recommendation from others – 50%
- browsing the store’s TOP Apps – 34%
- installed by the manufacturer on the smartphone – 20%
- through social networks – 19%
- internet websites, forums browsing – 16%
- search engines (Google, Bing, etc..) – 14%
- ads in newspapers – 7%
- eeading blogs – 7%
- eeading newsletters – 6%
- TV ads – 6%
- smartphone ads – 6%
- radio ads – 3%
- other sources – 7%
What are people looking for?
Experts say that on summer of 2018 the mobile app ecosystem, one of the biggest industries on this planet, will turn 10. Certainly the data that describes the mobile app ecosystem the best is the total app downloads statistics. How many Android apps are there now? By June of 2017 it reached 3 million Android app mark. The current rate of its growth is more than 1,300 apps a day!
Popular places to share your app:
What are the biggest players talking about mobile app promotion?
Build a microsite. Start a blog. Create a product video. Manually recruit customers. Create a Facebook group. Contact admins of related Facebook pages. Optimize your email signature. Ask for app reviews. Apply for app awards.
all that and so much 😉